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MONGER MARKETING.
A new style of marketing.
Monger Marketing specializes in offering world-class Amazon PPC campaign management, marketing strategies, and solutions that will best serve your FBA business needs. It’s a holistic marketing approach to building your brand presence. I design custom sales reports as well as a fully detailed roadmap for achieving your business goals and objectives.
Hello! I am Prescella Monger.
I am Monger Marketing. I have over six years of digital marketing and e-commerce experience developing brand, marketing, and pricing strategies for new and established brands. I have created my own style of marketing that encompasses various strategies to grow your business. It's a holistic approach to building your brand presence.
When you work with me, you’re not working with an agency. You’re working with one individual with multiple skills and expertise in the Amazon Advertising world. Monger Marketing specializes in offering world-class Amazon PPC campaign management, marketing strategies, and solutions that will best serve your business needs. KPIs and metrics for success will be established to ensure we are always on track or ahead of the game.
Campaign Creation Package
In this package, I will create Sponsored Ads for an unlimited number of brands or products within an Amazon Seller’s account or Marketing Agencies’ portfolio. Keyword and competitor research will also be conducted in order to target the keywords and products most likely to convert. The four types of Campaigns I can create are Sponsored Products, Sponsored Brand, Sponsored Brand Video, and Sponsored Display Ads. Visual assets including logos, custom images, and/or videos must be readily available prior to ad creation and meet Amazon’s requirements. Products must have fully optimized listings (images, SEO title, description, bullets, and A+ content), no reviews or at least 4-stars, be eligible for advertising within an approved Amazon product category, well-stocked at Amazon based on sales goals, and have the Buy Box. Listings will be audited before ads are created to ensure they meet standard optimization guidelines.
Campaign Management Package
The Campaign Management Package includes the Campaign Creation Package offering in addition to campaign budget and keyword/ASIN/category bid adjustments based on sales and ACoS goals. Prior to beginning campaign management, I provide a 1-hour consultation with Amazon seller or marketing team to discuss current ad to total sales performance, sales goal, current stock levels, main product focus, new product launches, current/upcoming deals or promotions, ACoS, and product or marketing pain points. From there, I will develop a strategy and game plan for campaign creation and management.
Not ready to fully commit to a PPC Campaign Manager but want to get your products launched and ads set up? Check out the
Amazon Advertising Learning Console.
“Amazon” is a Brand Asset of Amazon.com, Inc. Monger Marketing LLC is not affiliated with Amazon.com, Inc.
What Can Monger Marketing Do For You?
Do you need someone to manage your Amazon PPC campaigns and help you to achieve your sales goals?
I will audit your Amazon listings and PPC, analyze your competition, and pull business reports to provide you with brand insights to help us to determine what areas we need to tackle in order to drive sales and reduce costs in order to increase your profit margin. I will develop custom reports with Sales & Stock Projections, a Competitor Analysis Report with Recommended Pricing Strategies, Keyword & Competitor Research, Variation, and New Product Recommendations, Sponsored Ad Creation (Product, Brand and Display Ads), and provide Listing & Creative Feedback.
Are you still trying to figure out how to enter the Amazon market? Are you an established Amazon seller struggling to sell through inventory?
We will work together to discuss your brand vision, review the competitive landscape, discuss your product offering(s) and pricing, evaluate your existing marketing campaigns, and develop a Marketing Game Plan and strategy to hit your sales targets and improve your daily business operations.
Are you having trouble setting up your Amazon PPC campaigns and need assistance?
I can guide you through setting up your campaigns and determine which keywords, ASINs, or categories to target as well as what price to set your campaign budgets and bids to based on your monthly marketing budget, sales goal, and Target ACoS.
Monger Marketing CAN Do
✓ Amazon Advertising Optimization
✓ Amazon PPC Analysis
✓ Amazon PPC Campaign Management
✓ Set Amazon PPC Daily Budget
✓ Create Amazon PPC for Variations
✓ Create Amazon PPC Guide
✓ Conduct Amazon PPC Keyword Research
✓ Develop Amazon PPC Strategies
✓ Amazon Listing Optimization
✓ Build Custom Sales Reports
✓ FBA Consulting
Monger Marketing CANNOT Do
X Amazon Customer Service
X FBA Operations & Logistics
X Logo or Graphic Design
X Social Media Marketing
X Influencer Marketing
X Google Analytics
X Build Automated Sales Reporting Tools
Marketing Insights
It’s All About Brand Presence and Brand Preference
I am sure you have heard of the customer journey and the marketing funnel with the five stages: Awareness, Consideration, Conversion, Loyalty, and Advocacy. Well, Monger Marketing doesn’t believe in the marketing funnel. I believe in Brand Presence and Brand Preference. We live in a time where loyalty is soon becoming obsolete. The goal for any brand today should be to become the “preferred brand” or “brand of choice” for their product category across all their selling platforms (Amazon, Walmart, Shopify, etc.) In order to do that, the brand needs to meet the following criteria, or how I like to call it the "5 Greats“.
#1. Great Product
You offer a quality product with excellent functionality and attractive packaging.
#2. Great Reviews
Customers are raving about your product.
#3. Great Price
Your product is competitively priced, or your product is priced fairly on the market based on demand.
#4. Great Stock
You have enough inventory to meet demand or a short lead time in order to replenish quickly.
#5. Great Content
Your brand is relatable and customers can identify with your purpose and messaging. SEO matters of course, and it is seamlessly integrated into your content for product discoverability.
Here are my marketing insights for three product categories based on my Amazon Advertising experience working with multiple brands over the years.
DINNERWARE
Quality is everything when it comes to dinnerware, especially disposable or eco-friendly products. Customers want the best quality, therefore make sure to promote your best product with the highest star rating. Coupons also go a long way when it comes to increasing the likelihood of a click. If that product is a part of a variation under the Home & Kitchen category and there are other items on that variation with poor ratings, then I’d recommend removing those products from the variation in order to increase your average weighted rating. The last thing you want customers to see are bad reviews because they are pulling all the reviews for every product on that variation.
FASHION
If you’re a well-known fashion brand or have an established customer base, then it is important to protect your brand’s name on Amazon through the use of Sponsored Ads. Do not allow your competitors to outshine you by taking up the top sponsored ad placements when customers search for your brand on Amazon.
ELECTRONICS
Sometimes the most generic search terms can be the most profitable to target in sponsored ad campaigns. Not all customers are complex. When you conduct keyword research, you will see similar patterns in keyword selection for electronics and accessories like gaming headsets. Don’t overcomplicate the keyword targeting process by targeting inventive terminology. Stick to the name and usage of the products, especially if it is used with/on specific software, program, or platform.
